Maged Nassar and Ali Ali are known to be the most awarded team in the MENA. With over ten Cannes Lions and twelve D&AD pencils between them, they have won the Film Grand Prix at the Lynx six out of eight times. and a Clio Award in 2018 for Snickers/Mars. In 2008, they founded Elephant, which quickly became the most awarded agency in the region, and was named by Cannes Lions as one of three top independent shops globally in 2010.