National Orgasm Day : director Tiny Bullet (aka Tina Bull)

A risqué advert featuring real couples climaxing is set to air on television tonight in UK.

The 30-second clip, which has been commissioned by online sex toy retailer Lovehoney as part of its "Turn Up the Turn On" campaign, aims to normalise sex toys in a fun and entertaining way for mainstream audiences.

Featuring both gay and straight couples, the advert has been created to coincide with National Orgasm Day and shows lovers removing each other’s clothes, kissing, and frolicking on a bed before showing each of them at the point of orgasm.

Speaking of the advert, its director, Tiny Bullet (aka Tina Bull) from Thomas Thomas said that it was one of the more interesting briefs she has received.

“Getting the right tone of voice was key - it had to be fun and sexy but not too naughty,” she explained.

“We came up with some inventive ways to suggest products without showing them like the vibrator ‘cam’ shot.

“I also wanted the edit to have a rhythmic energy similar to having sex where we have moments of calm just like foreplay that build until the spot ends with our montage of climaxes.“