BIO

Mike Matthews is a London-based food director with a deep love for **live-action performance**. He started his career directing at the BBC, and today collaborates with international agencies on advertising campaigns and art projects around the world. Mike is a total **food enthusiast**. He loves his old vinyl and can often be found on the outskirts of the UK’s largest fleamarkets, hunting for tat and treasure.

“There’s nothing I love more than seeing an empty plate and a bunch of very happy faces, sat around a table, moaning and groaning jokingly that they’ve eaten too much. They try desperately to resist extras… and, of course, they fail.”

For Mike, food is the epicentre of everything, in his life and in his work. In his films, he captures the feeling that exists in everyday moments: giggles, yums, realness, oohs and lots of yeses—those delicious mistakes that end up becoming fabulous memories. Food should be exciting spontaneous, and surprising —whether you’re cooking it, or devouring it. Those imperfections are, of course, perfect. Who can resist a crunchy, gnarly little bit of crispy edge? It might not have been planned, but it’s certainly the first thing people eat. Optimistic. Naturalistic. Exciting. Super, bloomin’ tasty.

Recent clients: Tesco, Baileys, Grundig, Coca-Cola, Knorr, Unilever, Discovery+, Woolworths Australia, Moulinex, Tefal, Nestlé, Maggi, Bertolli, Rügenwalder, Lipton Teas, Migros.

Agencies: Mother, BBH, Channel 4, McCann, MullenLowe, M&C Saatchi, adam&eveDDB, Publicis & Leo Burnett.